Business Partner of the Month
The Missing Factor of the Profit Equation (Strategic/Business credit!)
Amber Lee & Heather Eldred, Co-CEO's
Transcend Strategic Consulting
This program is pre-approved for 1 SHRM PDC & HRCI Strategic Credit
After this program members would be 1) to understand and have the data to support the fact that every company has a culture and strategically measuring and cultivating the culture translates not only to happier employees and more satisfied customers but also directly impacts a firm's profits. 2) to gain a more in-depth understanding of how company culture defines internal brand which ultimately translates to how customers perceive your firm - external brand. 3) Gain an understanding of key operating metrics that are used to measure impacts of culture and brand on the bottom line and 4) Some practical take-aways they can implement within their own or client's firms right away to capitalize on company culture management.
Amber Lee is Co-CEO of Transcend Strategic Consulting, an Alaska-based company focused on helping companies in the Pacific Northwest assess and transform their company cultures, driving bottom line growth through research, strategic marketing, and leadership training. Amber Lee has more than 20 years-experience as a successful executive in marketing, communications, and brand strategy, with the bulk of her career spent working in telecommunications. Her ability to balance creative and analytical thinking has made her a trusted partner to some of Alaska’s largest industries, as well as national and international organizations. Her work is data driven, agile, and always tied to measurable outcomes. She has been recognized by AMA, PRSA, W3, Ragan Communications, Telly and others for her strategy-driven work.
Heather Eldred is Co-CEO of Transcend Strategic Consulting, an Alaska-based company focused on helping companies in the Pacific Northwest assess and transform their company cultures, driving bottom line growth through research, strategic marketing, and leadership training. Heather is an executive business leader with over 20 years-experience across multiple industries, with over a decade in telecommunications. She has a proven reputation for leading companies to dramatic bottom line growth through increased operational efficiency, effective financial oversight, and transformative business development. Her approach always factors in an organization’s most valuable asset—their employees. Her experience has helped organizations create high-trust cultures that attract and keep the best talent. She has also been certified as an Executive Leadership Coach.
The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.