The Anchorage Society for Human Resource Management (ASHRM) is the Anchorage chapter of the Society for Human Resource Management (SHRM) since 1974. We proudly serve over 500 members and support a local student chapter on the campus of the Wayland Baptist University.

ASHRM's mission is to support Anchorage and MatSu HR professionals by providing continuing education opportunities, advancing HR practices and creating strong professional networks. ASHRM is a 501(c), non-profit, tax-exempt organization.

ASHRM is one of a handful of chapters in the United States that have received SHRM’s Pinnacle Award not once, but FOUR times for outstanding achievement in chapter development and contributions to the advancement of effective human resource management.

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.

OUR LOGO

In 2024, ASHRM 'rebranded' as part of SHRM and adopted the logo you see now.

The our previous 2019 logo was more than a logo. This is what it meant:

The Anchor

• Hope, stability, security, peace of mind
• If businesses represent developed navigation – the anchor is a symbol of reliability and success.
• Anchor promises support and confidence, and thus became a symbol of trust and security.

Branding

• People focused – foundation of businesses throughout our community
• Subject matter experts - business leaders look to us to guide them and keep them and their human capital protected
• Connect our workforce with resources that help them personally and professionally
• Steadfast educators – devoted to teaching and mentoring

Key Words

• Foundation
• Guide
• Connection 
• Steadfast
• Protect 
• Reliable